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OTR Media is going green

OTR Media is going green. As one of New York City's leading outdoor advertising companies, OTR Media Group, Inc. is committed to doing its part to safeguard the environment in all five boroughs throughout New York City where its signs, bulletins, thirty-sheet poster panels and iconic spectaculars can be found. OTR believes that the environmental initiatives championed by Mayor Mike Bloomberg impose a special responsibility on the outdoor advertising industry. In support of the mayor's policies, OTR has invested substantial capital and upgraded its entire inventory, replacing old metal frames that were subject to rusting with frames of stainless steel and scrapping the use of paper in favor of vinyl. Now, when an outdoor advertisement is taken down, the vinyl can be collected and recycled. For instance, the same material used to present an ad for handbags can be turned into actual handbags. And because the new materials make for a more enticing visual impression the ads will have far greater impact, benefiting both advertisers and landlords. Aesthetic appeal and environmental sensitivity go hand-in-hand.

With the rapid pace of development in New York City over the past decade, there have been radical changes to the zoning classifications of many of the neighborhoods which have led to the confusion and misunderstandings regarding the legality of many existing outdoor advertising locations. Despite this, OTR Media is dedicated to complying with all of New York City's laws and zoning regulations. In furtherance of this goal, OTR recently brought in Ariel S. Holzer as in-house counsel to oversee compliance. As OTR's commitment to a sustainable environment vividly illustrates, the company and the city can find common ground. OTR's founder, owner and CEO, Ari Noe prefers to look to the future. "We believe that the advertising industry and the current administration can both benefit by working together," he says. "That's why we have adopted many of the mayor's green policies. After all, we're privileged to live and work in this city and we want what's best for New York - and New Yorkers." By now most companies have come to recognize that protecting the environment is good business, too. OTR believes that its green initiatives will be a win-win situation for the public, its clients and its bottom line.

Since its founding, OTR Media has been in the forefront of the outdoor advertising industry, specializing in thirty-sheet poster panels, bulletins, wallscapes and Iconic spectaculars in the New York City market.